Bethesda’s Kiki Rice, as part of her Name, Image and Likeness (NIL) affiliation with Jordan Brand, debuted a player-exclusive color scheme earlier this month called “Cherry Blossom.”
The design, made for the Air Jordan 38 Low, features recognizable shades of pink and blue along with blossom imagery.
The details 😮💨🌸
The Air Jordan 38 Low “Cherry Blossom” pic.twitter.com/Os682Z9BQd
— Kiki Rice (@kiki_rice0) February 4, 2024
Rice is Jordan’s first NIL athlete to receive their own player-exclusive shoe. A pair will be given to each of Rice’s teammates and coaches, but it will not be available for purchase.
The sophomore guard leads the 12th-ranked Bruins with 4.6 assists per game. She has started all 26 games this season, averaging 12.6 points on 30.6 minutes per game.
As a star at Sidwell Friends School, Rice led the team to a state title in her senior year. She won various individual awards, including being named the Naismith Prep Player of the Year.
Rice’s five-star talent was enough to make her ESPN’s No. 2 overall recruit in the Class of 2022.
Featured image by Brian Rothmuller, courtesy of UCLA Athletics.
